From September 5, 2025 to September 7, 2025, the 2026 market launch conference of Sipwo Xinjiang Business Unit with the theme of "Working Together, Creating Win Win" was held grandly in Aksu Business Unit, Xinjiang. All business elites gather together to summarize the past, look forward to the future, and accumulate strength for the new journey.
1、 Strategic deployment: The person in charge clarifies the annual development direction
The meeting began in a lively atmosphere. The head of the business unit first gave a speech, comprehensively reviewing the achievements made in 2025, and particularly affirming the efforts and contributions made by the team in serving the vast number of distributors and customers. In the speech, the development goals and work priorities for 2026 were clearly defined, emphasizing the need to continue to deeply cultivate the Xinjiang market, with the aim of "serving agriculture, rural areas, and farmers", further improving service quality, and allowing Sipwo's products and technologies to benefit more farmers, contributing to the development of agriculture in Xinjiang.
2、 Goal planning: The marketing department develops a detailed implementation plan
The marketing department has systematically summarized the work achievements and shortcomings in 2025 through detailed data and charts. The meeting specifically pointed out the sales growth achieved in Xinjiang region, which is due to the team's in-depth understanding of farmers' needs in the fields. At the same time, it also analyzed areas that need improvement in certain crop regions. For the work in 2026, the marketing department has formulated clear annual goals and specific monthly implementation plans, scientifically decomposing the overall tasks into each work stage, ensuring that the execution path is clear and feasible, and better serving the vast number of farmers.
3、 Skill enhancement: Product training strengthens professional abilities
The meeting arranged a professional product knowledge training session. The training manager systematically explained the characteristics of the company's main products and targeted usage plans for different regions and crops in Xinjiang. Through practical case analysis and on-site Q&A, sales personnel were helped to deepen their understanding of product knowledge. The training content focuses on practicality and operability, with a particular emphasis on enhancing the team's ability to provide professional services to farmers, providing strong support for better serving the vast number of farmers and distributors in Xinjiang.
4、 Innovative Marketing: Expanding Promotion Channels through Short Video Programs
The conference launched a new short video operation plan. The plan aims to utilize new media platforms to provide practical content on planting techniques, product usage, and other aspects, in a more intuitive and relatable way to provide technical services to farmers, benefiting more farmers. The meeting requires team members to actively participate in content creation, disseminate agricultural technology knowledge in a form that farmers enjoy, and jointly explore new paths for digital services.
5、 Standardized Management: System Promotion and Optimization of Workflow
The conference focused on launching a short video dual track operation plan of "internal and external linkage". Internally, the business unit will establish a dedicated team for agricultural knowledge short videos, regularly producing and publishing practical agricultural knowledge content such as crop planting techniques, correct product usage methods, and pest control. Through intuitive and vivid video formats, it will help sales personnel enhance their professional service capabilities and enable every salesperson to become a mobile "agricultural technology expert".
Externally, the business unit will launch a comprehensive dealer short video support program. By providing professional content creation training, shooting technical guidance, and traffic support, we help dealers create short video accounts with local characteristics, expand online customer acquisition channels, and enhance the brand's influence in the local market.
6、 Honor Moment: Promotion Awards and Market Planning
The conference held a grand promotion personnel award ceremony, commending outstanding employees who have performed outstandingly in 2025. At the same time, a detailed plan for field observation meetings from September to October has been deployed, which will provide farmers with a visual understanding of product effects through on-site demonstrations. The marketing department has also clarified the key market development plan for the second half of the year, and formulated differentiated development strategies for different regions to lay the foundation for achieving annual goals.
7、 Team building: Collective activities enhance team cohesion
The conference organized a team building activity with the theme of "Building a Team, Gathering Hearts, Walking Together". Through various forms of collective interaction, understanding and trust among team members have been enhanced. The activity created a good atmosphere of unity and cooperation, further strengthening the team's common belief and mission to serve agriculture and farmers.
The meeting came to an end in a warm and peaceful atmosphere. This kick-off meeting not only clarified the development direction, but also strengthened the implementation measures, laying a solid foundation for the development of work throughout the year. All members of Sipwo Xinjiang Business Unit deeply recognize that serving farmers is our eternal purpose, and assisting agriculture is our unchanging commitment. In the new year, let us work hand in hand with even more enthusiasm, professional skills, and a more united spirit to contribute to the development of agriculture in Xinjiang. We will repay the trust of farmers and distributors with high-quality services, and jointly write a new chapter in the development of modern agriculture in the vast fields!
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